The 10x10 is the standard inline unit at most Palm Beach County shows, and it sets the baseline for how exhibitors budget, pack, and staff a booth on the floor.
At roughly 100 square feet you get one back wall, limited side visibility, and a single aisle-facing read, so the design problem is editing down rather than adding on.
This page covers the 100-square-foot inline footprint specifically: what fits, what to leave home, and how the local venues handle a booth this size.
Execution priorities for 10x10 Trade Show Booths
- Plan around one back wall and roughly 100 usable square feet.
- Keep the graphic message to a single aisle-facing headline.
- Order power and a small lead capture station early, since corners go first on a 10x10.
Why the 10x10 is the West Palm Beach default
The Shiner Law Group Expo Center at the South Florida Fairgrounds says its East and West halls combine for 84,750 square feet and can lay out more than 450 10x10 exhibit booths. That tells you how this market thinks about scale: the 10x10 is the grid unit everything else is measured against.
When a show publishes its floor plan, the inline rows are almost always sold in 10x10 increments, with corner booths and end caps priced at a premium. Your neighbor on each side starts ten feet away, which is why a single 100-square-foot space lives or dies on its back wall.
Most first-time exhibitors at the Palm Beach County Convention Center start here. The 100,000-square-foot exhibit hall holds a lot of these units, and the budget conversation almost always begins with the question of whether one 10x10 is enough or whether two side-by-side spaces make more sense.
What actually fits in 100 square feet
A workable 10x10 is a back wall, a counter or small table, two retractable banners or a tension-fabric backdrop, and room for two people to stand without blocking the aisle. Add a monitor and a lead scanner and the space is essentially full.
The mistake we see most in West Palm Beach is treating a 10x10 like a 10x20. Two demo stations, a seating nook, and a literature rack will overcrowd 100 square feet and push staff into the aisle, which the floor managers will flag.
If the goal is product demos plus private conversations, a 10x10 usually cannot do both. That is the natural point where exhibitors step up to a 10x20 or look at an inline-to-island conversion for a future show.
Local venue notes for inline booths
Power, internet, and rigging at the convention center are ordered through the building, and the order window closes well before move-in. For a 10x10 the common miss is forgetting a single 500-watt drop for a monitor and scanner, then paying floor-order rates during setup.
At smaller downtown properties like The Ben, Autograph Collection or Canopy by Hilton, a tabletop or compact 10x10 often suits the room better than a full hardwall build, since ballroom ceiling heights and door widths differ from the exhibit hall.
Hand-carry versus freight matters at this size. A pop-up 10x10 kit can travel in two or three roto-molded cases, which sidesteps drayage on shorter Florida circuits between West Palm Beach, Boca Raton, and Delray Beach.
Cost drivers at the 10x10 size
Price tracks the structure first. A rented 10x10 with fabric graphics and a counter is the entry point; a custom hardwall 10x10 with a backlit header and laminate finishes costs several times more and is built to repeat across a calendar.
Graphics are the second lever. A single smooth back-wall print reads clean and refreshes cheaply between shows, while a wall built from multiple panels with edge trim costs more to produce and to update.
Show services round it out: one power drop, optional carpet or padding, and a labor call if the build needs more than hand assembly. On a 10x10, supervised install usually runs an hour or two, which keeps the labor line small.
How a 10x10 project runs with us
It starts with the show, the venue, the booth number, and whether you own or rent the structure. From there we confirm the back-wall dimensions against the show's inline spec, since some venues cap height at eight feet in the rear half.
Production is short on a 10x10: graphics print locally, the structure is staged and test-built in our shop, and the show-service orders go in against the venue manual. Local fabrication means a reprint the morning of install is a same-day fix, not a shipping problem.
On site, one lead handles the install, stays reachable through show hours, and runs the strike. For a single inline space that usually means a tight crew and a fast turn, with crates manifested and stored for the next date.
Before show week: questions about 10x10 booths
How big is a 10x10 booth in usable space?
A 10x10 is 100 square feet of floor with one back wall and two open sides. After a counter, a back-wall graphic, and a monitor, you have room for two staff and a small aisle presence. It is the standard inline unit at Palm Beach County shows.
Can two people work a 10x10 comfortably?
Two is the practical limit. A 100-square-foot inline space fits two staff plus a counter and a screen. Three people or a seating area starts pushing staff into the aisle, which floor managers at the convention center will flag during show hours.
Should I rent or buy a 10x10?
Rent for a one-time show or a new market; the kit ships in a few cases and avoids long-term storage. Buy or build custom if you exhibit several times a year, since a hardwall 10x10 with swappable graphics lowers the cost per show over a calendar.
What show services does a 10x10 usually need?
Typically one power drop for a monitor and scanner, optional carpet or padding, and sometimes a short labor call. Order power through the venue before the deadline; floor-rate power ordered during setup is the most common avoidable cost on an inline booth.
When should I step up from a 10x10 to a 10x20?
When you need both a product demo and private conversation space, or more than two staff working at once. A 100-square-foot space cannot do both well. Many West Palm Beach exhibitors move to a 10x20 once their lead volume outgrows a single inline unit.
Can a 10x10 travel between Florida shows?
Yes. A pop-up or modular 10x10 packs into two or three cases and can hand-carry or ship on short circuits between West Palm Beach, Boca Raton, and Delray Beach, which keeps drayage off smaller programs that run the same structure several times.